The Shift Brief

The Shift Brief

A weekly roundup of ideas shaping AI, how modern businesses are transforming, and the future of work.

Archive

AI finds a way. The future of apps and tools within the organization.

AI finds a way. The future of apps and tools within the organization.

The Shift Brief | Week of June 15

Michael Prichard
Michael Prichard
After 28 Years Building Software, Everything Is About to Change

After 28 Years Building Software, Everything Is About to Change

The Shift Brief | Week of June 8, 2026

Michael Prichard
Michael Prichard
Don't kill my vibe

Don't kill my vibe

The Shift Brief | Week of June 1st, 2026

The Next Shadow IT Wave Won't Buy SaaS. It Will Build It.

The Next Shadow IT Wave Won't Buy SaaS. It Will Build It.

The Shift Brief | Week of May 26th, 2026

Your Best Workflow Engineer Probably Isn’t in IT

Your Best Workflow Engineer Probably Isn’t in IT

The Shift Brief | Week of May 18th, 2026

The Rise of Citizen Developers via "Vibe-coding"

The Rise of Citizen Developers via "Vibe-coding"

The Shift Brief | Week of May 11th, 2036

The gap between useful and trusted

The gap between useful and trusted

The Shift Brief | Week of April 27th, 2026

Salesforce just broke its own model

Salesforce just broke its own model

The Shift Brief | Week of Monday, April 20th 2026

Cool Demo. Can You Afford to Run It Every Day?

Cool Demo. Can You Afford to Run It Every Day?

The Shift Brief | Week of April 13, 2026

The Edge Is Moving Inward

The Edge Is Moving Inward

The Shift Brief | Week of April 6th, 2026

The Gap Between Agent Hype and Reality

The Gap Between Agent Hype and Reality

The Shift Brief | Week of March 30th, 2026

Is Chat Really What Users Want?

Is Chat Really What Users Want?

The Shift Brief | Week of March 23rd, 2026

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